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This site thealternative.ch states the following, "ch is the digital arm of project21." We observed that the website also stated " In the digital age, we want to draw attention to a sustainable interaction with knowledge and culture." It also stated " We want to encourage usage and comprehension of Free and Open Source Software also known as FOSS as an alternative to proprietary software, as well as promote similar open alternatives in other areas e. Creative Commons, Public Domain, Project Gutenberg etc. Why is Free Software important? Want to join the team?." The header had thealt as the highest ranking keyword. It was followed by thealt.ch, thealternative, and thealternative.ch which isn't as ranked as highly as thealt. The next words the site used was foss. free software was also included but might not be seen by web engines.